Back by popular demand, we’ll be hosting the “Build Your Brand” workshop, where we take an in-depth look at how to bring your brand to the next level. We’ll start by discussing the work of Sara Collins, a fellow thought leader in the industry. In her latest book, Collins reminds us that “whether you’re in the big leagues or just starting the journey, it’s key to communicate your presence every step of the way. “In this day and age, we’re constantly bombarded with noise, and it’s hard to sift through which brands are the real deal. That’s why we need to be reminded, time and time again, which brands will be as loyal to us as we are to them. And in the end, the best brand advocate is the brand itself.” So raise your glass, and remember that the cream always rises to the top.